Atradius and Unilever: partners in Rembrandt 400

Amsterdam, 08 December, 2005 - Atradius and Unilever sponsor festivities to mark the celebration of the 400th anniversary of Rembrandt’s birth

Atradius and Unilever are the main sponsors of the festivities in the Rembrandt House Museum to mark the celebration of the 400th anniversary of Rembrandt’s birth. Under the banner ‘Rembrandt Year in the Rembrandt House’, 2006 will be devoted to paying tribute to the most important Dutch painter of the Golden Age. This cultural partnership offers credit insurer Atradius the opportunity to link its name nationally and internationally to the world-famous artist Rembrandt. Through its association with the Rembrandt House, Unilever adds an important cultural dimension to its sponsorship policy.

Ed de Heer, director of the Rembrandt House Museum, is delighted with the support these prestigious organizations are providing the Rembrandt House. ‘A great deal of money and energy is needed to bring culture to the attention of a broad audience. With the assistance of Atradius and Unilever we have the opportunity to organize unique, exclusive exhibitions that highlight unexpected aspects of Rembrandt. Good examples of this are the retrospective ‘Rembrandt. A Genius’s Quest’ and the exhibition ‘Uylenburgh & Son. Art and Commerce in Rembrandt’s Time’ which will be held in the museum in April and September 2006.’

For Atradius, international credit insurer, sponsoring the Rembrandt 400-activities in the Rembrandt House is an ideal opportunity to generate greater name recognition. The Atradius name was introduced in 2004 as the successor to (Gerling) NCM. This sponsorship offers Atradius an opportunity to interpret its social involvement policy and helps to encourage cultural activities. ‘Rembrandt is well known all over the world and we at Atradius are proud to contribute to the commemoration of this famous Dutch painter. Just like Rembrandt, Atradius has its roots in the Netherlands and has made a name far beyond our borders. In short, this is a perfect match that enables us to spread our new name and logo further’, says Wilfried Verstraete, Chairman of the Management Board of Atradius. 

The Anglo-Dutch company Unilever is one of the largest international manufacturers of leading brands in food, personal care and home care. Unilever believes that success means acting with the highest standards of corporate behaviour towards their employees, consumers, societies and the world in which we live. That is why Unilever invests € 65 million annually in sponsorships and donations world-wide. In the Netherlands, Unilever has adopted a three-pronged approach: sport, nature and environment, and culture. As well as maintaining the partnership with the Rembrandt House, Unilever is also Partner in Sport of NOC*NSF and chief sponsor of the Oceanium at Blijdorp Zoo.

For more information
For more information about Rembrandt and the activities and exhibitions in the Rembrandt House, please go to www.rembrandthuis.com
For more information please contact

Atradius
Marijke van Hooren 
Tel. 00 31 (0)20 553 2260
Mob. 00 31 (0)6 5379 5867
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Carlinda Lengkeek
Tel. 00 31 (0)20 553 2394
Mob. 00 31 (0)6 222 07494
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Unilever
Unilever Media Relations
Tel. 0031 (0)10 2174844
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